How to Optimize Your Google My Business Listing

March 27, 2019, 0 Comments

How to Optimize Your Google My Business Listing

1. Set up your Google Business Listing (if you haven’t yet).

The first step is to set up (or claim) your Google My Business Listing. Go to Google’s My Business page and click “Start Now” in the upper left corner. Then fill in every relevant field that Google offers. You want to make sure the profile is as complete as possible and that every piece of information is accurate.

Google Business
Google Business Map

Don’t have a store front or physical location? You should still have a Google My Business listing! When you first create your Google My Business account, the set up wizard will ask if you want to add a location that customers can visit. If you answer no, you can list your business as a “service area business” to indicate which cities or postal codes you cover.

2. Choose a relevant, specific category.

The category you choose will help Google decide which searches your local listing belongs in. You have to choose from the list of available categories, you can’t create your own. If there’s not a specific category that describes what your business is, settle on a more general one that still describes it accurately.

If possible though, you want to go for the most specific category available. “Grocery Store” is a more competitive term than “Gourmet Grocery Store” or “Indian Grocery Store.” The latter categories are more likely to land you in the top three for relevant searches, especially if you’re in a city with a lot of grocery stores.

Google Business Category

3. Load quality, high-resolution images.

Photos help your listing to stand out and give potential customers a glimpse of what to expect.  Make sure you use high-quality images that make your business look good and show off your products (if you sell physical products).

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